About
Hydration is a baseline. We made one.
Just Electrolyte exists because hydration is easy to overlook. It is a baseline, not an event, and a baseline can be plain and measured.
01
The reframe
Hydration got framed as something you earn. An event. A reward after effort. That framing missed the larger fact: your cells need electrolytes at rest, at your desk, across a regular Tuesday. Hydration is not a reward for suffering. It is a baseline, like sleep. We made something for the baseline.
02
Why unflavored
We designed it to disappear into your water, not to replace it. A flavor that competes with your morning coffee, or with the glass of water you actually want, is friction. So we left flavor out. What you taste is a faint mineral finish. That's all.
03
Why citrate
We use sodium citrate, not sodium chloride. Citrate carries no tartness, no sharp edge. The result is non-acidic. No citric acid. We chose the form of every mineral on the label. None of those choices were accidental.
How we work
Quiet rigor
Every number on the label is there because someone chose it, not because it rounded well. The sodium-to-potassium ratio. The magnesium dose. The salt form of every mineral.
We don't put badges on the packaging. We have a formula that does what it says.
The science page explains every number. The formula doesn't need a story. It needs to work.
Manufacturing
How it's made
We make every tub ourselves, in small batches.
The people
Two founders
Matthew Kvamme
Founder
BJ Olson
Founding partner
Try it.
Plain water, with the four minerals added.
$22.951.59¢ per finished fl oz · 120 servings
Shop the tubTastes Like Water™